This is the most reliable location for information on how Google crawls and ranks your site, and is one of the only places where you can get reliable keyword data. Probably the most useful free SEO tool on this entire list, it's hard to imagine doing modern SEO without access to the data inside Google's Search Console. Some folks have privacy concerns with GA - though Google swears they don't use this data for search rankings.Īlternatives: Clicky, Open Web Analytics 5. For being free, Google Analytics is surprisingly robust and plays well with other Google products, including Optimize, Search Console, and Data Studio. The big kahuna, and the most widely-used web analytics package on earth. Get it: Enhanced Google Analytics AnnotationsĪlternatives: Panguin Tool, Zeo Tools 4. How do you know if your dip in traffic (or rise) is associated with a Google Algorithm update, or perhaps a major holiday? This is a highly-recommended Google Chrome plugin that overlays additional data on top of your analytics, so you can easily send screenshots to clients showing exactly how outside forces impacted traffic. For an idea of all the SEO tasks and dashboards that you can build for free, check out these Google Data Studio Resources from Lee Hurst. If you need to merge data from different sources (say Search Console and Google Analytics), visualize, and share it - this is Google Data Studio's comfort zone. Especially useful are keyword reports, keyword research, and crawling data. While Google Webmaster Tools gets all the glory, folks forget that Bing Webmaster offers a full suite of website and search analytics. The best tools to analyze search performance, monitor SERPs, keywords, and competitor analysis: 1. Click on a button below to jump to that specific section.Īnalytics Crawling/Indexing Keyword Research Link Tools Local SEO Mobile SEO Multi-tool On-page SEO Research Site Speed Wordpress The tools are categorized by SEO function.

Offers above-board value + actionable data.

Widely used and recommended by the SEO community.

To be included, a tool had to meet three requirements.

Tons of people in the SEO community helped vet the SEO software in this post (see the note at the end). There are literally hundreds of free SEO tools out there, so we want to focus on only the best and most useful to add to your toolbox. Here at Moz, we understand the value of top-end SEO tools - we've designed and built best-in-class search tools for close to 15 years. Premium tools are hugely valuable in SEO when you need higher limits, advanced functionality, stored data, or on-call support.īut for 75 percent of other tasks, a free tool often does the trick.

Yoast web page seo checker